Executive Summary

Gravitas Infinitum, LLC was established to consolidate Small Cap Nutraceutical Manufacturing companies into an attractive Mid Cap company, followed by a profitable exit strategy.

Gravitas believes that this rapidly growing market sector will continue to present numerous attractive investment opportunities for leveraged buyouts, recapitalization and strategic investments.

Our Team will primarily focus on companies located in the Southeastern region of the US with enterprise values ranging from approximately$5 million to $100 million. Over the past two years, Gravitas has conducted intensive research into this market, the current available inventory of target companies and capital availability. The Company has also engaged in negotiations with several potential target companies to validate the thesis.

Gravitas focuses on existing top-class operating teams as targets. These are typically 5-30-year-old companies with $5-100mm in annual revenue, delivering 10% or greater EBITDA annually. Purchase prices are 2-6x EBITDA, or 25-125% of annual revenue. The target company must also show annual growth of 5% or better.

Gravitas brings six core strengths to any acquired company.These are; Purchasing Power Aggregation, Logistics Aggregation, Digital Marketing, Sales/Advertising, and Digital Transformation, Automation of business functions and Social Responsibility Values. These are areas that small businesses typically don't invest in or focus on until much later in their growth cycle.

Gravitas’ investment philosophy is deeply rooted within each member of its team. The team will achieve strong economic returns by buying the leading manufacturing companies in the space. Gravitas’ team of Principals and Advisors have the experience necessary to help us identify,invest in, and successfully acquire companies in the nutraceutical sector. The Team believes in the importance of trust‐based partnerships focused on the pursuit of both “value and values.”

Our thesis shows trends and competitive advantages with market choke-points being controlled by the Company

Gravitas believes that the Company will have a sustainable competitive advantage in the consolidation for the following reasons:

  1. The target sector is growing 15%+ per year
  2. There is a steadily growing inventory of privately-owned companies with no definable succession plans

Our primary goal is to acquire “Micro-Cap” size companies, consolidate them and then exit with a Mid Cap company ready to sell at 10x+ multiple.

By acquiring the best operators with long-term contracts, we are creating an outstanding competitive advantage.

Attractive Market Opportunity

The Nutraceutical segment provides products and services to consumers, business and governments across demographic segments. The markets are large and highly fragmented, consisting of thousands of private businesses generating over $300B in annual revenues in the US alone. Many of these businesses are relatively undercapitalized and in need of more fully developed management and systems infrastructures. The market is forecasted to grow at 15% per annum, fueled by aging population. The combination of size, growth and fragmentation makes the space attractive for consolidation.

GRAVITAS is taking advantage of the ATTRACTIVE OPPORTUNITY for Consolidation in THE rapidly growing NUTRACEUTICAL MANUFACTURING sector.

Industry Market Size

The Nutraceutical industry has experienced consistent, long-term revenue growthWe believe the industry is well-positioned to continue its growth, supported by the exceptional demand for products and services.

Consumers have displayed a consistently positive attitudes about the market sector and its necessity and applicability to their health.

Target’s Financial Profile
  • In general, we anticipate a minimum revenue base in the $5‐100 million range
  • Company with strong operating margins greater than 10% EBITDA, and proven year-over-year growth of at least 5% can be an appropriate target
  • We will only consider EBITDA positive companies, with a preference for a minimum of $1-2 million minimum EBITDA
Strength and Alignment of Management Team
  • Ethical and transparent management team with proven operational experience.
  • We seek companies and management teams within the target companies that have shown a repeatable positive track record of running the business
Scalable business model
  • Company that can be a leader in its category
  • Specific market segment(s) that can be of sufficient size to attain revenue and EBITDA levels necessary to create an attractive exit
  • Seek companies that can have a strong core consumer group and a clear pathway to address a larger consumer base, or other compelling opportunities to grow
  • Sufficient supply chain flexibility to meet growth plans
  • Companies that can have appropriate leverage over distribution channel(s)
Compelling brand attributes (where applicable)
  • Brand value associated with a company’s products or services is not a requirement for consideration, however, if a brand is a fundamental element of a company’s strategy, then we seek companies that have:
  • A core following (i.e., a committed and passionate group of consumers with high repeat purchase patterns and a tendency to champion the company’s products and services to others in their network); and
  • The ability to leverage that core following into a larger consumer base or possess other compelling opportunities to grow
Reliable reporting systems
  • Company has appropriate reporting systems in place, and the ability to expand its capabilities to meet the needs of the business
  • Management understands the importance of timely and accurate reporting and takes a data‐driven approach to the management of the business
Regulatory considerations
  • Seek companies in which regulatory environment does not pose a disproportionate threat to the growth strategy
  • Companies in which the business model is not dependent upon changing/improving the regulatory environment
Company’s ability to add value
  • The Company will have a clearly defined value-add process over the life of the investment. Key elements of our value-added philosophy will include:
  • 100‐day action plan post‐close
  • Access to outside sector‐specific experts in all functional areas, including industry, operations, sales, manufacturing,marketing, supply chain, and finance/reporting regulatory, financing and international expansion
  • Partner guidance and expertise in developing strategic growth plans
Exit strategy
  • Clearly defined exit paths
  • IPO
  • Private Equity Sale
  • Hedge Fund Sale
  • Specific targets identified with articulated rationale
  • Macro and micro market conditions necessary for a successful exit
  • Risks to exit strategy clearly defined and assessed
Allen Witters – Senior Managing Director

Allen Witters leads Gravitas with support from the company’s other Principals and Advisors. Over his 35-year career, Allen has helped shape modern business by founding and operating several leading services, manufacturing and technology companies.

  • Companies he has founded are still in existence today (20+ years), and have delivered billions in earnings and dividends to stakeholders.
  • His companies have been bought by CenturyLink, Hewlett Packard, Di-Nippon, Harris Corp, Sumitumo, Souix Steel, and Pharmacia
  • Managed M&A across 50+ deals.
  • Managed $400mm+ P&L, $3B+ CAPEX/OPEX Budgets.
  • Generated contracts worth $25B+
  • Cloud, IaaS, PaaS, SaaS, M2M, IoT and Platforms of all flavors.
  • Led private and public companies - from Early Stage to Successful Exit. Businesses representing diverse industries with operations and distribution in domestic and international markets. Brought major brand licenses to LED Lighting, Electronics markets.
  • Managed operations in 135 countries. Familiar with business practices and social customs in Japan, China, South America, Europe, Middle East and Soviet Republic. Maintained political contacts/relationships within six major countries.
  • Led multiple corporate development transactions and deals ranging in value - from $1 million to $9 billion (e.g., contracts, venture capital, M&A, IPO, convertible preferred stock, equity/debt financings, equipment financings, divestitures) - and managed several post-acquisition business transition and integration initiatives.
  • Secured contract wins with 85 of Fortune 100 and 500+ of Fortune 1000 corporations.
  • Built and led cross-functional, multinational workforces more than 2500 employees.
  • Gained GSA vendor approval status in record time - 19 days from start to finish.
  • Created and acquired several technology patents
  • Earned 2000 Smithsonian Computerworld Award for outstanding achievement and design.

Former and current Advisor to: US Navy; NSA; NRO; DoD/Pentagon; GSA; US Air Force; US Marine Corp; DOE; Whirlpool Corp.; Rockwell International; Litton Industries; ITT; Gilfillan Bertlesman; AOL/Time Warner; Disney; Rocketdyne; 3M; GM/DELCO; TRW; Wagner Spraytech; Wal*Mart; Sears Roebuck; Warner Bros.; Paramount Studios; Sony; HP; Hitachi Corp.; RR Donnelley; Experian; SGI; Government of Belgium; Government of Germany.

Allen has led private and public companies from startup to multibillion-dollar businesses representing diverse industries with operations and distribution in domestic and international markets. He has managed operations and staffs in 88 countries that serviced 135 countries around the globe, including Japan, China, South America, Europe, Middle East and the Soviet Republic. He has led multiple corporate development transactions, financings and purchase agreements ranging in value from $1 million to $9.6 billion, and managed several post-acquisition business transitions and integration initiatives. Mr. Witters role was Senior Executive responsible for the Capture, Proposal, Design, and Operational Roll-out of approximately 40% of the Contract Award. He was signatory on the only long-term sub-contract let on the project by the Team lead EDS Corporation. He directly interfaced with Senior Executive Staff members of the DOD, Navy and Marine Corp. His counterpart on the EDS team was the Government Business Groups President and together they lead the successful capture of the largest IT contract let by the U.S. Federal Government.  He secured contracts with 63 Fortune 100 corporations and over 800, Fortune 1000 corporations.

Allen served as Founder/CEO of Computer Aided Timeshare from 1983 to 1989. CATS was the first company to offer time-share high end CAD/CAM systems in the US. He led the company through a successful IPO as the company grew nearly 40% per quarter until the company was sold in 1989 for a market value of $60 million. From 1989 to 1990, Mr. Witters served as Interim Chairman, CEO for Aortech, a heart medical device and R&D company. Allen raised $3 million to Company Aortech through Medical Funding, Inc., Merged into Aortech, at which time Mr. Witters resigned as an Officer. The Company began public trading after relisting and the company was sold in 1990 for $90 million, or 30x return of capital. Also from 1987 to 1992, Mr. Witters was CEO of DataMAP, where he oversaw the acquisition of a small-publicly traded company with a $250,000 market cap and helped grow the company to a $65 million market cap. While at DataMAP, Mr. Witters also created a graphic underwriting system that is still used by insurance companies today. Aside from insurance companies, DataMAP’s customers included Wal-Mart, Burger King, Taco Bell, Target and RR Donnelly.

John Arciero – Managing Director

29 years of industry experience with over $100M in business value and sales

Industry Verticals
  • Technology, communications, healthcare, manufacturing, corporate security, fin-tech

Fortune 500 (e.g. Nucor Steel, GM, Boeing, Continental, Bank of America) Mid-markets (LendingTree, Questra), Start-ups (e.g. Greenway, Xbond, Punch Alert, ForestRim Tech, PriseWell, etc)

  • President/CEO, COO, Vice President, Sales Executive,
  • Director, Consultant
  • General Management, Sales, Commercial, Marketing,
  • Strategy, Business Development
  • Bachelor’s degree in Industrial Psychology and
  • Business Administration; Master’s degree in Exercise Physiology

John is a business strategist, serial entrepreneur, and salesman extraordinaire with a long list of achievements.   Through a proven combination of leadership, selling, and management skills John has enabled leaders and companies to achieve their goals and ambitions.

John’s early success as a collegiate All-American athlete translates well into his passion and drive for business and entrepreneurship.

In his first role as a startup founder-CEO, he became adept in developing and executing business plans and strategies which led to fast growth and a successful exit.

Over thirty years John has demonstrated a unique ability to create and visualize the roadmap to success for himself, entrepreneurs, and business leaders.

With a natural affinity for sales, strategy, and planning, he’s achieved the highest levels of success in executive and sales leadership roles in variety of industries including real estate, technology, communications, healthcare, manufacturing, and corporate security.

John’s highly diverse skill set led to the creation of Arciero Associates LLC, a management consulting and advisory firm, which leverages his experience as a C-suite executive and startup entrepreneur to help other entrepreneurs and business leaders.

John has worked for and consulted dozens of startups, mid-market, and enterprise companies providing a unique perspective and the ability to relate to clients as a trusted advisor and business leader.  He sometimes assumes the CxO roles to expedite success.

His innovative marketing and sales strategies and approaches have yielded high-level client relationships and exceeding sales and revenue targets annually.

In his role as a growth advisor and business development coach and leader, he has generated millions of dollars in value for his clients over the years.

Dan Bryant – Principal

Driving structural innovation to serve markets and stakeholders more effectively is a 25-year passion.  Dan has been a leader in adapting to and structuring change across diverse markets and industries including financial services, healthcare, manufacturing, technology, law and real estate.

He began his career after graduating from law and business school as an attorney in private practice and as an entrepreneur. As an attorney, Dan worked with a diverse set of clients ranging from Fortune 5 companies to start-ups.  A focus was on adapting to the emerging implications of the internet to existing well-established businesses and creating new opportunities for venture-backed firms.

For example, Dan acted as primary digital counsel for Kodak and as outside general counsel for multiple B2B exchange startups within the food and agriculture industries whose members included Cargill, Dupont, Cenex Harvest State and others.  Dan went in-house to GMAC initially as an attorney structuring GMAC international expansion of its securitization capabilities to new markets in Europe, Latin America and Asia and eventually starting and scaling a securitization business for GMAC in Latin America and ultimately selling and running the business for Lehman Brothers.

After 2008 Dan has been the CEO of three venture-backed firms within network security, healthcare and University-based innovation and is currently an Intrapreneur in Residence at Thrivent Financial, a Fortune 300 financial services company. Dan continues to invest and advise multiple companies on their innovation and scaling practices with an emphasis on structured roll-ups and alliances that adapt to changing market conditions.

Tom Herman - Managing Director

Tom has over 25 years of experience in the asset management business,
primarily raising capital in the alternative investment space (Hedge Funds, Real Estate, Private Equity). Since 2007 he has been focused on alternative investment capital placement. Tom has held senior positions at various premiere asset management firms, including The Blackstone Group, Alliance Capital Management and MetLife Asset Management.

Additionally, Tom was the Co-Head of Marketing at Cambridge Place Investment Management-London, where he co-managed the firm’s international marketing group. At
Cambridge, he raised significant capital for structured credit hedge funds, real estate and private
equity funds from global investors.

Prior to his affiliation with Cambridge, Tom was Co-founder of Tennyson Capital Advisors (FSA Registered in the UK), a leading provider of marketing and advisory services to hedge
funds and private equity groups in London, New York and Paris. He headed a team of six marketing professionals and represented firms such as Icahn Mgmt., Auriel Capital and many others. Tom has raised over $3 Billion of capital, including both start-up and established firms.

At The Blackstone Group, Tom was a Partner and Vice President of Marketing for Blackstone Alternative Asset Management, LP, the firm’s hedge fund investment arm. He spearheaded the company’s sales effort and was responsible for raising capital from pension funds, insurance companies, family offices, endowments and foundations.

Tom earned a B.A. degree in political science in 1984 from the University of Illinois, Champaign, IL. He is also the former Chairman and Treasurer of the Saint Joseph’s Hospital Associate’s Board, was a long-time volunteer at the Uhlich Children’s Home in Chicago and a member of The Glen View Club Scholarship Foundation Board where he mentored college students in both academics and career development and was a key decision maker on $250,000 worth of college scholarship grants to those students. Other interests are golf, skiing, basketball, biking and travel.

FINRA registered with GVC Capital LLC and FCA (United Kingdom) registered with Artannes Capital .
Languages: Conversational French and Spanish, Basic German